Comparativo Hambúrguer

For Hamburger owners, the correct price is not a fair price, but a real price.

You don't need to travel far to realize that in Brazil it is very well served by hamburgers. There are from classics that preserve the aura of the 60s, modern addresses with delicious combinations and even chains that do not lose quality even in a more fast-food style.

Setting up a hamburger shop requires a series of strategies and a lot of dedication for it to be a success and return the expected results. As important as the entire construction of the hamburger, are the prices of its menu, which must be structured in a very well-planned way, since profits will directly depend on this process.

Some entrepreneurs believe that these items must cost up to five times more than the sum of costs and expenses for themselves. That's because the flagships on the menu tend to be consumed more. However, you have to be careful with the price barrier, that is, the ceiling your customers are willing to pay. In this regard, it is important that you know the profiles of the customers you serve.

Other entrepreneurs believe that, instead of simply multiplying the value of the dish, using Markup (a multiplier index) is smarter and more effective when pricing your burger items.

Many hamburger owners believe that their price should be based on the value of the competition or what the “market” is asking for. But this perspective is not always the real one. In fact, for hamburger owners, the correct price is not fair price, but real price.