W Concept

THE WORLD’S LEADING PLATFORM FOR KOREAN DESIGNERS.

Limited Time Offer: Get 10% OFF EVERYTHING on Your First In-App Order!

Home to 3,000+ Korean designers and brands, with 500+ products updated everyday.

BE THE FIRST TO KNOW

• Shop the latest trends from Seoul, and styles spotted on your fav. K-pop celebs.

• Get notifications on app exclusive promotions, new drops and collaborations, restocks and sales.

A UNIQUE, PERSONALIZED SHOPPING EXPERIENCE

• Our AI Stylist can help you curate your own personal wardrobe or for any occasion.

• Find similar styles and recommended items as you shop.

• Explore curated edits and guides for all the top trends and styles, with over 50 contents updated monthly.

• Create a personalized feed by saving trend edits and tracking brands for new updates or sales.

• Get inspired and explore stylings from our muses on Instagram (@wconcept) with #wmuse , and even get your posts featured on our site!

EVEN MORE REWARDS & BENEFITS

• Create an account to be enrolled into our loyalty program.

• Enjoy early access to sales, birthday gifts, surprise discounts, and VIP access.

• Get W Points back on every order you place to spend towards any of your future orders.