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The Vertical Tour is a traveling adventure that brings music, sport and fun to the most beautiful locations in Italy. A project born in its winter guise, the Vertical Winter Tour, which owes its name to the world of the vertical evolutions of skiing and snowboarding, joined a few years later by the sand version, the Vertical Summer Tour. Today both formats are the an unmissable event for Italian holidays on the snow or on the beaches thanks to the many activities on offer, moments of music together with Radio Deejay, stage entertainment and highly engaging and participatory entertainment capable of creating an increasingly large community ready to have fun and be together.

The numbers:

14 editions of Vertical Winter Tour since 2008

12 editions of Vertical Summer Tour since 2011

1 edition of Vertical Urban Tour from 2022

Over 3,500,000 participants in previous editions

95,000,000 people reached over the years by social communication