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Since the early days of social media lip-syncing videos have proved a popular form of user-generated content among teens. The popularity of TV shows such as Lip Sync Battle has also helped drive interest in this type of platform.

Teens also enjoy competing in the different challenges which can be entered via the trending hashtags on the app. The app has a very dedicated, young community of users. For many of these users, gaining likes, followers and getting their videos featured on the app are important priorities. Creating and sharing their own content is now a big part of how teens spend their time online. Teens are moving away from being spectators online to becoming content creators. This app can be a really creative way, fun way for teens to express themselves and create their own social content.

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