The Truth App is a McCann Truth Central proprietary ethnographic research tool.

The Truth App is a McCann Truth Central proprietary ethnographic research tool. Enrolled participants can enter, edit, and respond to activities while they are on the go – such as uploading photos and videos, answering open-ended and closed-ended questions, as well as responding to live project feeds. If you are interested in participating in Truth Central research projects, please contact: [email protected]. For more information about Truth Central, please visit: www.truthcentral.mccann.com

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