THE NORTH FACE EXPLORER APP

Owned media by THE NORTH FACE

【concept】

THE NORTH FACE EXPLORER. This app by The North Face was designed as owned media. It's not just about introducing your new products and showing them their look.

Never Stop Exploring. When you see the The North Face logo, you'll see the words below it. The interpretation of the word may differ from person to person, but "never stop the adventure" and "continue to explore". We can read various meanings by translating the words that the founder once put up in Japanese, but we think that all of them are correct. Activities in nature, actions that push your limits, and continuing to dig for something you like. And The North Face's products push the boundaries of those who can't stop walking, both in nature and in cities. I would like you to understand The North Face's philosophy and its products by taking up the people who do not stop their adventures on the earth as EXPLORER and their daily lives and ways of life as explorers. The place for that is THE NORTH FACE EXPLORER.

【content】

▼ EXPLORER

Introducing interview articles featuring "Explorers / Investigators" in various genres and their particular camping styles and meals.

▼ MY TNF

Delivered a column about the products of THE NORTH FACE. We will also introduce limited items that can only be purchased with this app.

▼ SNAPS

Street snapshots in four cities: Tokyo, New York, Berlin and San Francisco.

▼ POD CAST

Various creators such as artists and designers have appeared. We will deliver hot information that can only be heard here.

▼ TRIP

With the unique perspective of THE NORTH FACE EXPLORER APP, we will introduce you to all the spots in Japan and around the world.

▼ PLAYLIST

Various creators select songs according to the theme. You can enjoy the playlist with commentary by yourself.

[Main functions of the app]

▼ Latest information

Get the latest information on The North Face products, events and more.

▼ Shop information

You can find the nearest The North Face shop by GPS, address, etc. You can also measure the distance to the store using GPS.

▼ Member's card

There is a member's card function that can be used at the directly managed stores of THE NORTH FACE.

You can earn points by purchasing products and using various services. For details, please check from the URL below.

https://www.goldwin.co.jp/store/ec/contents/new_service/

[What is THE NORTH FACE]

Founded in 1966 in San Francisco, California, USA. High-quality sleeping bag that generously uses high-quality goose down, Shera Parka, which can be said to be the prototype of down parka, and the world's first dome-shaped tent "Oval Intention", etc. It is an outdoor brand in the world that has pursued and continued to push the limits of technology.

[Acquisition of location information]

The app may allow you to obtain location information for the purpose of finding a nearby shop or for other information distribution purposes.

Please be assured that the location information is not related to personal information and will not be used for anything other than this application.

[About copyright]

The copyright of the content described in this application belongs to Goldwin Inc., and all acts such as copying, quoting, transferring, distributing, reorganizing, modifying, adding, etc. without permission are prohibited for any purpose. It was