Strategy Canvas

Blue Ocean Strategy - Strategy Canvas

The Strategy Canvas is a central, analytic tool of Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne. Here we introduce the Strategy Canvas app that lets you focus on the big picture in strategy formulation. An easy, efficient, and highly effective platform for strategy creation, the new Strategy Canvas app enables users to dynamically create strategy canvases and share and collaborate on them using intuitive touch controls and a clean Interface. It is an excellent companion tool for analyzing, formulating and communicating your strategy, whether you are an expert strategist or just getting started in Blue Ocean Strategy.