Sneaks Up

Nike, adidas, Puma, Champion, New Balance, Vans, Air Jordan

Sneaks Up is a brand of Unal Group, one of Turkey's leading sports retail companies operating in the retail, real estate and food sectors.

Unal Group, which started its business life in 1989, enriched its field of activity with new investments in 1995. In 2008, the Group added the ready-made clothing industry to its portfolio and turned its route to sports. It started to operate the first Nike NSP store in Maltepe Park AVM with the principle of “Investing in sports and athletes”.

Who is Sneaks Up?

Unal Group, which made an important investment in the sports retail sector by opening its first Sneaks Up store in Istanbul in December 2014, became the strategic partner of Nike Turkey in 2015. With the motto of "Happy athlete equals happy consumer", it became the Nike NSP best-partner in 2016 with the importance it attaches to digital transformation by creating a customer-oriented culture and providing consumers with a superior brand experience.

Sneaks Up, whose brand identity was renewed in 2018, took the first step towards becoming a national brand with its store opened in Izmir in 2019. As of 2021, it continues to grow while providing consumers with new experiences specific to sneakers and street culture, both with its stores in Istanbul and Anatolia and its online channels.

concept

Sneaks Up ID

We got our name from our passion for sneakers.

Feeding on the dynamic structure of basketball and street culture that is engraved in our DNA, we broke the classic and boring merchandising rules without fear of being innovative, open to discovery and experimental. We have made it our duty to provide creative, courageous and innovative sneaker enthusiasts with experiences that inspire creativity, art and many other aspects of life in a unique, sincere and consistent way.

At SneaksUp.com and our stores, we create experiences that inspire our Sneaks Up friends with areas where we create consumer experience areas, innovative product launches, DJ performances, personalization areas, dance and basketball workshops, which we create in accordance with our concept, without being solely sales-oriented.

Collections

Specific to collections

We bring together the iconic sneaker, clothing and accessory products of many brands with sneaker enthusiasts who follow sports and street fashion closely and reflect their personality with their style.

You can find the special collections of many brands such as Nike, Jordan, adidas, Puma, Vans, Champion, Les Benjamins, Dickies, The North Face, Timberland, New Balance, Converse, New Era, Eastpak, UGG and Birkenstock at Sneaksup.com and our stores.