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Service Marketing offline guidance for students.
Service Marketing offline guidance for students.
Main topics of service marketing:
Customer Retention
The Services Marketing Triangle
Relationship Marketing
SERVICE MARKETING MIX
THEORY OF GAP MODEL
Why Service Marketing?
Most products have a service component
Zone of Tolerance
Product Planning
Managing Service Quality
Examples of Service Industries
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What's New in the Latest Version 3.0.0
Last updated on Apr 29, 2020
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Service Marketing
3.0.0 by SQSTECH
Apr 29, 2020