The ads should match the rating for the game being played. I just saw an ad for Dreame which is rated Mature 17+ but Home Memories is eated Everyone. The ad referred to sexual activity which is definitely not for Everyone. If the game was on my child's phone I would immediately uninstall it. If this type of ad continues to run then I will uninstall from my phone as hiding an app rated for Everyone with Mature apps is ridiculous.