Radio Transamérica Belo Horizo

Radio Online Live timer and reminder program Transamerica BH

The Transamerica reaches millions of Brazilians through specific content to be the only network of radio stations that has three different formats of programming generated via satellite with digital sound quality.

 Driven by the musical eclecticism of increasingly demanding listeners, the Transamerica since 2000 brought new programming options with different characteristics, for single public niches: POP HITS AND LIGHT, creating an unprecedented manner on the radio, multiple target markets.

 Enhancing its expertise in the production of diverse content and attentive to the growing interest of the audience in sports programming, the Transamerica innovated again and invested in the broadcasts of the most important national and international championships in football and news content focused on the general sport. Thus, the station opened a new market for specialized professionals in this type of content, enhancing and expanding their work on FM.

 The sports transmission Transamerica is differentiated because it can unite the irreverence and humor with credibility, creating a successful formula. This program is available for the three networks (POP, HITS and LIGHT).

 The FIFA World Cup Brazil 2014 and the 2016 Olympic Games were the last major events broadcast on Network Transamerica. With the broadcasts, the station stood out for having the best team of narrators and through radio commentators, as well as coverage with reporters, live in the host cities of the event.

 Through its franchise system, a pioneer in the efficient implementation of these different formats programming, the Communications Network Transamerica attracted dozens of franchised stations for the transmission of content, expanding its brand to 2,525 important cities in Brazil. reference in the multi-generation became several satellite signals, contributing to the professional development of the medium in the technical, commercial and artistic.

The "Live Studio" one of the most successful programs ever produced in Brazilian radio is an example of innovative attraction. The station is one of the few in Latin America with structure for this type of programming and has hosted stars of national and international music: Lisa Stansfield, Faith No More, Rick Martin, Inner Circle, Paralamas do Sucesso, Alanis Morissette, Roxette, Initial Capital Lulu Santos, Titans, Seal, Savage Garden, Jota Quest, Claudia Leitte and Skank were some of the names who have attended performing live for the listeners. Remember that it was in "Studio Live" with Lisa Stansfield, the Transamerica debuted in satellite transmissions.

 Currently, the sports programming the Network Transamerica is audience leader, thanks to its important advantages: credibility, irreverence and flexibility in the transmission of advertising messages. In 2016, the station celebrates 15 years of the "Transamerica Sport", sports reference in the radio. Another important feature of the Communication Network Transamerica are the three different forms of programming, an innovative strategy, which was implemented in 2000, targeting the Transamerica three carriers: POP, HITS and LIGHT.