Fashionable children's clothing and shoes, as well as clothing for the whole family from the PlayToday brand

PlayToday: Online shopping for children and more 🛍️ Download the app and get an additional discount on your first purchase!

Welcome to PlayToday - the official online clothing and footwear store that offers stylish and high-quality products for children and their parents. We know how important it is for parents to choose not only beautiful, but also comfortable clothes for their children. That's why we created an application that makes shopping fast, convenient and enjoyable. Favorite children's clothing online with delivery throughout Russia. Try before you buy.

Convenient online shopping


Using our application, you can easily browse the range and add products to your favorites. We provide a comfortable and safe purchase through the application: pay for your order online with an additional discount.

Free delivery and fitting


Receive free delivery on orders over 3,000 rubles, with the opportunity to try on before purchasing. We understand how important it is for items to arrive on time, so we invite you to choose a convenient delivery time, be it home delivery, pickup from a clothing store, or a pick-up point.

Find your nearest clothing store


Do you need something that is in the store, but you can’t find the size you need? Scan the product code in the app and check availability online or visit other clothing stores in our network. Place an order for delivery to a location convenient for you or visit our children's store with your child.

Notifications about discounts and promotions


Don't miss out on great deals! Turn on push notifications to be the first to know about new promotions, sales and exclusive discounts.

Benefits of PlayToday 👨‍👩‍👦‍👦

Bright style and high quality


In the PlayToday catalog you will find bright and stylish collections for children of different age groups - from newborns to teenagers. Our assortment includes not only casual clothes for children and shoes, but also elegant suits, school uniforms, sportswear, as well as the unique Family Look line - clothes for the whole family!

Collections for all ages and seasons


We regularly update our collections, creating mini-collections that are ideal for any age and season. Our assortment includes membrane winter overalls and jackets, sets for boys and girls, fleece and thermal underwear, as well as stylish shoes for all seasons. Stylish children's clothing that combines quality and affordability.

Functionality and safety


When creating each model, we take into account not only fashion trends, but also the needs of children for comfort and safety. All children's items undergo mandatory tests for wear resistance and safety, which makes them ideal for active children. Our children's world ensures that every item meets high standards of quality and functionality.

Features of the PlayToday app:

Children's clothing and shoes for all seasons: from winter overalls to summer sets;

PlayToday TEC: specialized clothing with a membrane that provides warmth and comfort at any time of the year;

School uniforms and products for children: we offer stylish and comfortable solutions for school-age children;

PlayToday Sport: clothes for active children, ideal for sports and outdoor activities;

PlayToday HOME: clothes for children with modifications for additional comfort of the child.

PlayToday is a huge world where your children will find everything they need for a comfortable and stylish look. Our children's store offers children's items that will satisfy any needs of your children. Do you need fashionable children's clothing or want to buy something special - here you will find everything your heart desires!

If you have any questions, our support team is always ready to help: Phone: 8 (800) 505-73-65 Email: [email protected]

Join us! PlayToday means bright moments with your children!