A history of innovation with attention to the principle of healthy and genuine product

There is a story behind our brand. A story made of people, attentive to innovation but without ever neglecting the principle of healthy and genuine product, which translates into the superior quality of our piadina.

Piadina Più is a franchise brand that has been present in central Italy since 1999, with the aim of offering a new restaurant offer thanks to an original, tasty and nutritious product.

The idea was born in 1996, with the opening in Assisi of the fast-food restaurant `` Lo Snack '' which, in addition to the wraps, offered hot dogs, hamburgers and focaccias.

It was immediately clear that the wraps had something more, that "added value" that pushed the two young owners, Leonardo and Graziella, to abandon the traditional fast-food setting to create a new brand: it was 27 September 1999 and the first Piadina Più store was born.

Today, after almost twenty years, the brand is present with 17 stores in Central Italy and with an innovative restaurant offer thanks to an original, tasty and nutritious product.