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The book is useful for marketing, advertising and communication people
People are more irrational than we think. People often do not understand the impact of emotion on what they want and or overestimate what they have. But these wrong acts are not random or meaningless. They can be predicted. Books are especially useful for business people, business owners, or more specifically for people who do marketing, advertising and communication.
Chapter list
The Power Of Invisible Motivations
Introduce
Chapter 1: The Truth About Relativity
Chapter 2: Misconceptions About Supply and Demand
Chapter 3: The Price of Free!
Chapter 4: The Price of Social Standards
Chapter 5: The Influence of Hung Phan
Chapter 6: The Problem of Delaying and Self-Control
Chapter 7: The High Price of Ownership
Chapter 8: Always Leave Options
Chapter 9: The Effect of Expectation
Chapter 10: The Power of Price
Chapter 11: The Impact Of The Context To Character
Chapter 12: The Impact Of The Background To Character
Chapter 13: Beer And Free Meals
Note
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