Lee retains tradition while constantly innovating, and holds a leading position in the denim apparel industry, known as the classic of denim culture. 

Lee is a cowboy legend from 1889

It has become the world's premier denim apparel brand for its quality, innovation and craftsmanship. The H.D. Lee Mercantile Company founded the Lee brand in 1889 in Kansas, USA. In 1926, Lee invented the world's first zippered jeans 101Z series, as well as the famous 'Hair-On-Hide' horse fur brand, and the S-shaped back pocket stitching design Lazy S pioneered by Lee is the same as the horse fur brand. , which became the classic logo of Lee. From the launch of the first protective Lee Bib overalls, to the classic 101 series made of 13o.z. heavy denim, Lee has always been innovative; in the process of denim clothing design from practicality to fashion, Lee plays the role of a crucial role. Lee has always kept traditions and at the same time innovated constantly. He has taken a leadership position in the denim clothing industry, and is in line with the fashionable younger generation. He is known as a classic of denim culture. 

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