Xpower Targeting

Xpower Profiling mobile data collection for life science company to collect data

Xpower – Profiling is a mobile data collection application that allows life-sciences companies to conduct multiple surveys at one go with real time exception reporting and progress tracking.

The App works in multiple languages, in the absence of internet and allows the Sales rep to capture data in different questionnaire types such as numerical, percentage, single-line text, multiple-line text, multiple choice questions.

Some of the feature include:

-Create and manage multiple surveys at the same time through web platform

-Create questionnaires with embedded rules and automatic quality checks to ensure quality

-Offline data collection (also available) – Without connecting to the internet

-Uniform data collection by fixing response type

-Real time progress tracking

-Real time exception reporting of all quality exceptions

-Automatic data compilation

-Question bank customizable to pharmaceutical and consumer health industry

-Process management at different levels (regional and local) is possible especially in the multicountry surveys

The App is part of Customer profiling, segmentation and targeting platform. The segmentation & targeting platform allows:

-Agree on potential and adoption indexes; agree on weights and dynamic weights

-Assign other data assets such as account sales data, socio demographic data, 3rd party data sales data etc.

-Assign potential and adoption values to individual physicians and build concentration curves

-Assign cut-off points and develop segmentation options

-Assign preliminary potential and adoption cut-off points and create national (and regional if required) segmentation

-Assign coverage and frequency to the segmented customers

About the Company:

At Xcellen we offer technology and consulting services to the pharmaceutical and consumer health industries. We focus on commercial excellence and aim to increase the productivity of sales and marketing operations. Our solutions reflect the best global practices and take into consideration local constraints. Xcellen is based at the JTC LaunchPad @ One North, Singapore’s entrepreneurship and technology hub.