TCCC Unity

Nuovo Tipo di carattere di Coca-Cola

The app explains the ethos behind TCCC Unity, the bespoke typeface designed by Brody Associates with The Coca-Cola Company’s Global Design Team.

The creators tell how the typeface’s personality came from the company’s visual heritage. The designers drew inspiration from the Coca-Cola archive in Atlanta to create a future-facing, cross-platform font that honours that heritage but that works across media, from print to digital, and at all sizes.

Key sections of the app include:

About Unity – the new typeface by Brody Associates for The Coca-Cola Company

The Essence of Coca-Cola – a selection from the archive that influenced the typeface

A Taste of Unity – detailing the typographic DNA of the new typeface

Typographic Ingredients – TCCC Unity’s styles, weights and specimens

Unity Stories – 4 Interviews

Unity Stories is a unique collection of interviews about the typeface and only available on the TCCC Unity app, with James Sommerville, Vice President of Global Design at The Coca-Cola Company; Neville Brody, CEO & Creative Director at Brody Associates; Luke Prowse, Senior Type Designer at Brody Associates and Ted Ryan Director of Heritage Communications at The Coca-Cola Company.

The TCCC Unity app and its content are designed to appeal to those with a keen interest in design and typography as well as creative arts students and the wider public.

Copyright © The Coca-Cola Company Ltd.

Moral Rights © Neville Brody and Research Studios Ltd. trading as Brody Associates