Store as a Medium

Scopri come Intel e i suoi partner rivoluzionano la pubblicità in negozio.

Welcome to the Store as a Medium. This virtual meta environment is where Intel, the Store WPP and partners demonstrate how the Internet of Things meets in-store advertising, (sponsorship and programmatic opportunities), using computer vision and machine learning.

Big data analytics are used to make messaging more personal and emotional connections more powerful. New technologies allow for more efficient inventory management, friction-less checkout, and super efficient programs to maintain plan-o-gram compliance.

With the power of your finger, you can move around and explore videos, interactive virtual kiosks and in-store displays to see how the Digital Out of Home revolution is changing the retail experience for stores, brands and consumers.

As the Boston Consulting Group explains, this is a 100 Billion Dollar opportunity that is not to be missed. Download our app to find out how your business can benefit.

Happy travels in this innovative new world of retail!