Olfactory Marketing

All you should know about olfactory marketing and its latest techniques

Sensory marketing, which aims to appeal to the senses in order to create sensory experiences through sight, sound, touch, taste and smell, is becoming increasingly important in the way brands connect with their clients.

Olfactory marketing, one of the most sophisticated techniques, is a stimulation technique capable of transmitting values by taking advantage of our sense of smell, one of the senses with the largest impact on memory.

A simple fragrance is capable of transporting us to distant places in our memory. And that is the magic around which centers Akewuele: to use the sense of smell as a new channel of communication, much more powerful than sight or sound, to awaken emotions and feelings through olfactory marketing techniques.

The market is searching for new ways to captivate and attract clients. Olfactory marketing is a stimulation technique that is able to transmit values by taking advantage of the capabilities of our sense of smell.