Nielsen On The Go IT

NielsenOnTheGo IT

NielsenOnTheGo IT is the official Italian mobile app for Barilla’s mobile solution.

This mobile app allows you to:

* View Barilla’s KPI at an Italian Level

* Easy, intuitive navigation through multiple levels

* Evaluate Country performance

* Identify potential issues and/ or improvements

* Compare with key competitors

Features of the App:

* Very appealing design

* Easy to use interface

* Offline mode

About NielsenOnTheGo IT:

This application was custom built by Nielsen’s GRC (Global Report Center) for Barilla.

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.