Make Your Brain Smarter

costruire una robusta capacità cognitiva, elaborare le informazioni in modo profondo e perspicace

This book will revolutionize how you think and use your brain’s frontal lobe to solve the complexities you meet each day. Your frontal lobe is the part of the brain responsible for planning, decision making, judgment, and other executive functions. You will become keenly aware of new brain discoveries regarding which frontal lobe brain habits might obstruct clear thinking and which ones could facilitate your capacity to think smarter rather than harder, day in and day out. You will learn how to build a more robust cognitive capacity, how to process information deeply and insightfully, and how to develop strategic thinking to continually upgrade your realized potential.

One is never too young or too old to commit to a brain health plan that challenges the brain’s capacity to think smarter. It requires concerted and continual efforts to achieve robust frontal lobe function since each generation comes to the table with different strengths and vulnerabilities. And while there is almost no area that one cannot improve with repeated practice and proper use, the choice of what to focus on may make a difference.

Our cognitive brain health declines because we let it. We are complicit in our own brain decline by failing to keep our frontal lobe as fit as we can and should, by not adopting and incorporating healthy brain habits that daily promote dynamic and flexible thinking, and by not taking full advantage of all our brains have to offer. It is unsettling how much brain potential is lost due to neglect and improper maintenance. When your brainpower decreases it costs you dearly. Habitual low brain performance costs an estimated $100 trillion to our gross domestic product.

The hopeful part is that science is revealing that certain brain functions, such as problem solving, synthesizing big ideas, and innovative thinking, can actually improve with advancing age,18–22 but only if we keep these functions fine-tuned. You can play a role in slowing the rate of deterioration of many cognitive brain functions—such as difficulty with new learning brought about by lack of confidence and practice—regardless of your age.

What brain value are you willing to lose this year? Or will you take the necessary steps to experience brain gain? Become a master of your own cognitive destiny. Increase your productivity, enhance your success, maximize your potential, and boost your bottom line. Don’t overthink it—there is no downside to thinking more efficiently, more clearly, and smarter.