Johnnie Walker Blue Label

Experience the flavour worlds of Johnnie Walker Blue Label™ on your tablet

Prepare to awaken all of your senses as we walk through a world of flavour. Immerse yourself in this virtual whisky journey taking you through each of the tasting notes within Johnnie Walker Blue Label™, a blend of our rarest whiskies.

To ensure a fully enhanced experience, you need a glass of Johnnie Walker Blue Label™, a glass of iced water, and preferably a pair of headphones.

Within the experience you’ll be presented with 3 incredible flavour worlds to explore on your tablet, each crafted to aid your appreciation of the complex flavour of our rarest blend.

Hidden within each flavour world are a number of interactive hotspots marked by type titles. Items like bell jars or beehives. There are several in each scene, so look out for them, as they trigger a richer tasting experience. And when a video is activated, you can return to the flavour world by touching the screen at any time.

After a few minutes you'll be prompted to take your first sip. Lay your tablet horizontally on a surface and the tasting sequence will play. By placing the tablet down you’ll have your hands free to savour each note as the complexity of Johnnie Walker Blue Label™ unfolds.

We hope you enjoy our unique whisky journey. Go explore.