International Marketing Tutorial (Complete Guide)

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International Marketing is the practice of marketing principles by industries in one or more than one country across the national borders. This is a brief introductory tutorial that explains the basic concepts, strategies and challenges included in International Marketing.

Audience

This tutorial will be useful for students from management streams who aspire to learn the basics of International Marketing. Professionals, especially managers, aspirants of entrepreneurship regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of International Marketing in their respective enterprise.

Prerequisites

The readers of this tutorial are expected to have a basic understanding of how an entrepreneur would expand his/her business from home country to one or more foreign country.

Chapters

Int Marketing - Introduction

Int Marketing - Objectives

Int Marketing - Basic Modes of Entry

Int Marketing - Characteristics

Int Marketing - Scope

Int Marketing - Advantages

Int Marketing - Tasks

Int Marketing - World Trade

Int Marketing - India's Foreign Trade

Int Marketing - MNCS Characteristics

International & Domestic Marketing

Int Marketing - Product Lifecycle

Int Marketing - EPRG Framework

Int Marketing - Major Factors

Int Marketing - Political Risk

Int Marketing - Import Quotas

Int Marketing - Gatt

Int Marketing - Policy Framework

Int Marketing - Market Segmentation

Int Marketing - Market Selection

Int Marketing - Marketing Mix

Int Marketing - Branding

Int Marketing - Pricing Strategies