Hawas - PHD - Samples

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Hawas Design PhD AR Beta - Full

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http://hawasdesign.com/AR_Pages/AR_Pages_from_PHD.pdf

The research came from four chapters. The first chapter dealt with the concept of advertising, its definition,

history, types, objectives and various propaganda methods. Also dealt with the concept of advertising and

its function and persuasion in the Declaration as well as the pros and cons, the means and objectives of

advertising campaigns, marketing and political marketing and its relation to advertising and advertising.

The research presented a historical account of the evolution of electoral propaganda through the ages before

the twentieth century. The first dealt with voting in Greek times and the Vatican through the history and

development of Western electoral propaganda with examples of British and American elections.

The second chapter dealt with examples of electoral propaganda in the 20th and 21st centuries. With

examples in the United States, Germany and France. In Egypt, electoral propaganda appeared only in some

legislative and presidential elections since 2005 with Egypt’s first presidential elections, followed by elections

in 2012 and 2014.

The third chapter dealt with the digital aesthetic values and reviewed the different techniques used in

digital electoral campaigns such as graphical information plans, rapid response code and enhanced reality.

The researcher explained examples of these techniques and aesthetic values of different technologies and their

applications in various fields.

Chapter Four dealt with the experiment of the researcher to reuse the technical material of the electoral

propaganda of the candidate Amr Moussa with the introduction and employment of digital techniques and

show the value added aesthetic beside the functional value.

Hawas Design:

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Hawas Design is a full-service agency that offers you a robust range of creative services to address a wide variety of marketing needs.

Our services include:

1• Brand strategy and development: logos and corporate ID.

2• Indoor / Outdoor printing.

3• Display stands.

4•Print communications: brochures, business cards, letterheads, flyers, magazines, packaging . annual reports, and direct mail.

5• sign making.

6• Web site design.

7• Interior Design: home, shop, mall, compound, landscape.