Ipsos MediaLink

Ipsos app that passively collects data about your media usage.

Ipsos MediaLink is a mobile research app that works passively in the background of a smartphone or tablet to measure how people use and interact with the internet and other media. Being part of a study that uses this app is a great opportunity to contribute to this research while also earning rewards for using your device as usual.

FAQs

- Is the data and information that I share with Ipsos MediaLink secure?

Your privacy and the security of your data are extremely important to us. All data that you supply is encrypted, securely stored, and treated as highly confidential. We DO NOT collect private information such as user IDs or passwords. Any data collected from your device will be anonymised and aggregated with data from all other study participants.

- How will Ipsos MediaLink impact my device?

The app is designed to have minimum impact on your device and will work seamlessly alongside applications that you use regularly.

- What if I change my mind and want to stop sharing my data?

Data collection will end once the study is complete, but you can stop it at any time by uninstalling the app from your device. However, if you uninstall the app and exit the study before completion, this will prevent you from receiving the full participation reward.

THIS APP USES ACCESSIBILITY SERVICES

This app uses Accessibility services (AccessibilityService API). Ipsos MediaLink is using the respective permissions with active consent by the end-user. The Accessibility permissions are used for analyzing the application and web usage on this device as part of an opt-in market research panel.

THIS APP USES VPN SERVICES

This app uses VPN Services. Ipsos MediaLink uses a VPN with consent of the end-user. The VPN collects web usage data on this device and the data is analysed as part of an opt-in market research panel.

You can review our Privacy Policy here: https://assets.ipsos-mori.com/medialink/uk/privacy

If you have any questions, please contact our support team at medialink@ipsosmediacell.com