Ipsos GeoQuest

Location Based Research

GeoQuest is a research application that combines passive tracking of survey respondent's location with active interviewing based on their movements.

While this application can be installed by anyone, data is not recorded unless the user is subscribed to one or more Ipsos research projects.

You are able to control how often location tracking takes place and you are able to view all the location data captured. Location data is gathered into journeys which are made up of one or more stages. A stage is movement using a single mode of transport.

Modes of transport are estimated based on speed. Each journey can be reviewed be the respondent to indicate whether it can be used in research and to modify estimated modes of transport.

Overtime the respondent will be notified of surveys that are available as a result of the movements they have made.