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How to Use My Business to Get More Customers this year
What is “G” My Business?
“G” My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve higher visibility on “G” Search for relevant local searches.
Through the use of “G” My Business, owners of local companies can control and improve their visibility on “G” Search. Optimizing your listing and page can help your business stand out against your competitors in your local area.
The more space you occupy on the web, especially on “G” Search, increases the opportunities your customers can see and engage with your business.
Most users start their customer journeys on “G” Search, especially when searching for local businesses for services. Being found on relevant terms for those services is essential.
Utilizing “G” My Business can help improve your results from other online marketing channels and improve return on investments.
Including GMB in your overall marketing strategy, including your website and other advertising channels, is essential.
For example, improving foot traffic for different branches of a business can be enhanced with My Business.
While GMB is more geared for local businesses, it can offer unique benefits for other types of companies as well.
For example, A clear listing with detailed information is a useful recruiting tool.
My Business benefits:
Local SEO
Collecting reviews
Business info directly from the search engine
Marketing and communication tool
GMB Insights and its benefits for analytics
Free of cost
Ease of Use