Gordon Choi's Analytics Book

I am the book author & app developer of Gordon Choi's Analytics Book.

I am the author of this book & the developer of this app - Gordon Choi's Analytics Book

I have practically reviewed and/or implemented 100+ Google Analytics accounts and/or open source analytics accounts. I truly believe the knowledge of analytics (i.e. Web Analytics & Mobile App Analytics) and its materials need to be made more accessible to the public world through the Internet.

The book focuses on topics:

1. Analytics - Web Analytics & Mobile Web Analytics

2. Google Analytics - Many practical examples of analytics have been demonstrated through the use of Google Analytics

3. Open Source Analytics - Get your analytics knowledge up a notch by practically implementing open source analytics tools

4. Web Server Log Analytics - The ancestor of website's analytics

5. The Common Definitions of Analytics Metrics & Dimensions

6. Getting the Skills to become an Analyst

The book's table of content:

01: Analytics

02: Web Analytics vs. Mobile App Analytics

03: Google Analytics

04: Google Analytics Tracking Codes

05: Google Analytics Traffic Sources

06: Google Analytics Custom Dimensions & Custom Metrics

07: Google Analytics Goal Tracking

08: Google Analytics Enhanced Ecommerce Tracking

09: Google Analytics Calculated Metrics

10: Google Analytics Campaign Tracking

11: Track New Search Engines through Google Analytics

12: Google Analytics Custom Reports

13: Google Analytics Self Referrals

14: Google Analytics Sampled Data

15: Google Mobile App Analytics

16: Google Mobile App Analytics iOS SDK

17: Google Mobile App Analytics Android SDK

18: Definitions of Metrics & Dimensions

19: Web Server Log Analytics

20: Skills Web Analysts & Mobile App Analysts Must Have

21: The Big List of Analytics Tools

22: Open Source Web Analytics: Piwik

23: Piwik Tracking Codes

24: Piwik Performance Optimization

25: Folks Analytics - Web and Mobile App Analytics

The official site is: http://www.analyticsbook.org/doku.php?id=start