FUJIFILM House of Photography

The FUJIFILM experience centre guide, with products, news, inspiration & more.

The FUJIFILM House of Photography app provides you with the ultimate guide to our London-based experience centre. This app will accompany you through every stage of the photographic process, from finding inspiration, to choosing the right set-up, right through to printing the end result.

Latest news

A personalised in-app feed is tailored to your specific interests and ensures you keep up to date with all the latest news from Fujifilm, including product launches, firmware updates and much more.

Product information

The FUJIFILM House of Photography app offers detailed information about all FUJIFILM products. Whether it’s instax, X Series or GFX system products, or a printed photographic gift, you can find out what it’s good for and why.

Camera finder

New to photography and not sure where to start, or an existing user looking to try something different? The in-app product finder is the perfect feature for you. Answer three simple questions and be presented with the ideal camera for your needs.

Tips and inspiration from experts

Whether it’s from one of our X-Photographers, a member of the House of Photography team or a FUJIFILM in-house expert, there will be regular content served to you on your personalised newsfeed, which is designed to inspire and educate in equal measure.

Equipment hire

Try before you buy using the House of Photography equipment hire service, which allows you to borrow selected products for up to two weeks. This service can be arranged entirely from within the House of Photography app, ensuring your hire is ready and waiting when you arrive.

Event bookings

The House of Photography app lets you easily browse and book a wide range of regular seminars, workshops and events that have been designed to cater for all styles and skill levels.

About the House of Photography

The House of Photography is Fujifilm’s experience centre located in London’s Covent Garden, right at the beating heart of the UK’s buzzing capital. Designed to accompany you throughout your photographic journey, the centre offers a wide range of products, services and activities.

Across the three floors, you can shop for instax instant cameras, X Series mirrorless cameras and GFX system professional high-resolution mirrorless cameras – but it doesn’t stop there. You can also test products, attend seminars and workshops, hire equipment, and even book studio space. All of this is set within surroundings that are designed to inspire.