Faraone Casa d'Aste

Faraone, an Italian brand of fine jewelry whose origins date back to 1860

History

Faraone, an Italian brand of fine jewelery whose origins date back to 1860, inaugurates, on the strength of its centuries-old expertise in the field of precious jewels, "Faraone Casa d'Aste", a subsidiary company expressly dedicated to the sale of high-quality masterpieces by auction. jewelry store.

Fans of Faraone jewels were, and still are, members of noble families such as in the past Queen Margherita of Savoy, the Monegasque Royal Family, as well as international stars of opera and cinema such as Maria Callas, Anna Magnani, Ava Gardner and Ingrid Bergman.

In addition to the more traditional activity of fine jewelry, aimed at creating true masterpieces of art to wear, such as the pieces of the "One of a Kind" collection, Faraone offers its customers an exclusive and complete service of evaluation, purchase or exchange of precious , jewels and watches, as well as the possibility of auctioning them through one's own auction house, in order to guarantee the customer the best evaluation, ie that of the market.

Today: Faraone Casa d'Aste

A dedicated and expert team will evaluate high jewelery masterpieces, from all periods, both by the Maison and by other iconic brands, from single pieces to entire collections.

The establishment of Faraone Casa d'Aste stems from a specific analysis of the trend in the use of precious jewels, explains the CEO, Vittoria Bianchi:

“Opportunities to wear jewels of a certain importance are now rare. Today, the jewel is worn differently; a single piece, not too flashy, to be worn every day, and one or two, very pure but at the same time discreet, for special occasions.

This is how our grandmothers' parures and brooches left the scene. Why not sell them, or turn them into something more portable? The opportunities that we offer to our customers are many: from auction sales, to the exchange of the jewel with a more current version of the same, to the direct purchase on our part in the case of masterpieces of great value both signed by our Maison and by others brand names."