Colors in Marketing

All about the influence of colors on the decision of consumers

For retailers and most outlets, marketing is an art of persuasion. Many different factors influence the buying decision of the shoppers who walk into your store. The most common influences are the subtle and the obvious visual cues around the outlet, from the order of arrangement and colors to presentation and placement of products. When marketing new products, it’s critical that you consider the impact of colors on the buying decision. Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of color.