Claimax

A simple and effective tool to measure the power of your claims & communication.

Which claim is the most motivating for consumers to purchase my product?

CLAIMAX App allows to answer this effectively through various modules:

1. MAXDIFF METHODOLOGY: To identify the winning concepts in terms of motivation to buy or appeal

2. RATINGS ON KPIS: To measure tested concepts against a relevant benchmark

3. OPEN ENDS / CLICKABLES: To understand why top ranked concepts are liked and what can be improved