bp Site Optimizer

Proprietary app used to model performance of retail gasoline sites.

Price Science is a proprietary application which uses a combination of data sources to model the performance of retail gasoline stations. It is currently only available to approved bp and Amoco locations in the United States. Site operators who are approved to download the Price Science app will be able to see their site’s historical performance across a range of performance measurements. The app uses the data to create a predictive model.

One of the primary purposes of the price science app is education. Location operators will be able to see the relationship between their site and the different factors affecting performance.

The price science app will be available only to bp and Amoco retail locations. Availability will be based on a geographic rollout model, with the app being available in select areas during 2021 with wider availability planned for 2022.

Disclaimer: The price science app is intended as a tool to assist site operators with information to help run their business. The app is meant for educational purposes only and is not intended as business advice. It is not intended to replace sound business judgement and practices but to enhance the available information used in daily business operations. The information provided by the price science app is based on historical data. Data on Price Science is updated once daily. Any prospective information is based on that data and should not be relied on as a prediction of future performance. bp makes no representation of sales, volumes, customer, engagement or profitability. Your results may be different. Locations are independent operators free to set their retail prices.