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What is ASMR ? (By Wikipedia)

Autonomous sensory meridian response (ASMR) is a term used for an experience characterised by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. It has been compared with auditory-tactile synesthesia. ASMR signifies the subjective experience of "low-grade euphoria" characterised by "a combination of positive feelings and a distinct static-like tingling sensation on the skin". It is most commonly triggered by specific acoustic, visual and digital media stimuli, and less commonly by intentional attentional control.

Sensation

The subjective experience, sensation, and perceptual phenomenon now widely identified by the term 'autonomous sensory meridian response' is described by some of those susceptible to it as 'akin to a mild electrical current…or the carbonated bubbles in a glass of champagne'.

Triggers

ASMR is usually precipitated by stimuli referred to as 'triggers'. ASMR triggers, which are most commonly acoustic and visual, may be encountered through the interpersonal interactions of daily life. Additionally, ASMR is often triggered by exposure to specific audio and video.

Stimuli that can trigger ASMR, as reported by those who experience it, include the following:

Listening to a softly spoken or whispering voice

Listening to quiet, repetitive sounds resulting from someone engaging in a mundane task such as turning the pages of a book

Watching somebody attentively execute a mundane task such as preparing food

Loudly chewing, crunching, slurping or biting foods, drinks, or gum.

Receiving altruistic tender personal attention

Initiating the stimulus through conscious manipulation without the need for external video or audio triggers

Furthermore, watching and listening to an audiovisual recording of a person performing or simulating the above actions and producing their consequent and accompanying sounds is sufficient to trigger ASMR for the majority of those who report susceptibility to the experience.

Whispering triggers

Psychologists Nick Davis and Emma Barrat discovered that whispering was an effective trigger for 75% of the 475 subjects who took part in an experiment to investigate the nature of ASMR; and that statistic is reflected in the popularity of intentional ASMR videos that comprise someone speaking in a whispered voice.

Acoustic triggers

Many of those who experience ASMR report that some specific non-vocal ambient noises are also effective triggers of ASMR, including those produced by fingers scratching or tapping a surface, the crushing of eggshells, the crinkling and crumpling of a flexible material such as paper, or writing. Many YouTube videos that are intended to trigger ASMR responses capture a single person performing these actions and the sounds that result.

Personal attention role play triggers

In addition to the effectiveness of specific acoustic stimuli, many subjects report that ASMR is triggered by the receipt of tender personal attention, often comprising combined physical touch and vocal expression, such as when having their hair cut, nails painted, ears cleaned, or back massaged, whilst the service provider speaks quietly to the recipient. Furthermore, many of those who have experienced ASMR during these and other comparable encounters with a service provider report that watching an 'ASMRtist' simulate the provision of such personal attention, acting directly to camera as if the viewer were the recipient of a simulated service, is sufficient to trigger it.