Bayer CropScience

This AR app sheds light on the impact of herbicide resistance.

Augmented Reality lends a hand to shed light on the current state of herbicide resistance and resistance management around the world. Originally a welcomed asset to farmers everywhere, herbicides eventually led to a state of resistance that proved challenging to the agricultural sector. This augmented reality experience includes a video that explains the impact of herbicide resistance and the current growing need for resistance management in the global agricultural sector.