"The psychology of influence" - one of the best textbooks on social psychology

A classic of business literature, a world bestseller and a handbook of ambitious politicians, managers, advertisers, marketers, and anyone who wants to convince and pursue their own. The author of the book, Ph.D. and professor of psychology, Robert B. Cialdini, has studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and conviction, which many authoritative periodicals recognized as the best book on influence ever published.